When I’m exploring the web, whether to buy a product/service or to research something, I pay close attention to the website’s layout. If the design of a website is clumsy and difficult to use, I’m less likely to trust the firm and whatever they’re attempting to tell or sell me.
Tips for increasing e-commerce sales with web design.
And it turns out I’m not the only one who thinks this way. Website design is the most important aspect in assessing a company’s legitimacy, according to 48% of respondents, and 38% will stop engaging with a site if it is unappealing. Your website design is important for firms that rely on e-commerce.
The ultimate purpose of any business is to make money by selling something. Even if the majority of business owners are aware of what they want to sell and how much revenue they require, few are aware of how to enhance e-commerce sales.
When you run an online business, your e-commerce website serves as your storefront. As a result, your e-commerce web design reflects who you are to your website visitors, making it one of the most influential factors in how many of your visitors become customers.
We prepared this article to assist you if you have questions concerning the usability of your e-commerce website. We’ll go over some ways to enhance the design of your website and how to use these tips.
1. Create a user-friendly website.
User-friendliness is essential when it comes to eCommerce websites. To make purchases, customers must be able to effortlessly browse through your website. If you looked at the average online shopper or customer, you’d find that they’re significantly more inclined to purchase items on their phones than on their computers.
This reality of modern consumer insight basically indicates that if your website isn’t mobile-friendly, you’ll be missing out on a lot of prospects. You can ensure that your mobile visitors feel comfortable enough to make a purchase with the correct changes that can display your page as optimally as possible on any smartphone screen.
2. Make sure the checkout process is safe.
If you offer shopping on your website, make sure your customers understand that their credit card information is safe. There are a couple of approaches you can take.
According to research, a customer can place an order and checkout in 10% of the time of a traditional checkout process, which is a significant factor in the case of abandoned carts – when a visitor abandons the checkout process simply because it is too complicated.
3. Allow customers to compare.
When potential customers arrive at your website, they must ensure that they are making the right decision. People frequently have post-purchase regrets, and many of them are aware of this. To persuade them that they made the right decision, you must come up with something to persuade them.
Allowing customers to compare your products and services to others is one of the most effective ways to persuade them. However, keep in mind that people do not trust sellers who make disparaging remarks about other stores. It is always safer to tell customers something positive about other stores and then provide some benefits for your own.
4. Improve your product imagery.
We’ve seen it all, from pixelated images to massive image renders and even sites with few to no product photos at all! Don’t follow the crowd. Use only high-quality images that aren’t too large in terms of file size on your content pages. This will improve the performance of your web store pages as well as the user experience of your customers.
When creating full-page banners, compress your images and strike a balance between size and quality. Put effort into photographing your products – customers are always more likely to purchase products if they can see what they’re purchasing. And, once again, remember to take high-quality photos. The higher the quality of the image, the more appealing the product.
5. Add product filtering options.
The product filter option allows users to quickly find products or services. That is why users are essential for e-commerce websites and help customers who know exactly what they want can find it without having to sift through a vast selection.
When designing your filtering system, make sure the categories are broad enough to accommodate all of your products while also being specific enough to be useful to customers. A website for a record label that sells merchandise, for example, might have filtering options based on artists, genre, or the label’s apparel.
6. Use the power of the search bar
The importance of search bars cannot be overstated, as they influence a large number of online transactions. If you want to knock your customers off their feet and make their minds up in a flash, a well-rounded search bar that can narrow down their search for the correct product is sure to do the trick.
Furthermore, if you believe a search tool will be beneficial, make sure it is easily accessible to your consumers and not hidden inside the navigation: the easier it is to locate, the more likely you are to make a sale.
7. Invent new ways to describe your products.
Make your product descriptions entertaining and engaging if you want to keep your customers happy. The exciting website text should not end with your homepage; ensure that your brand’s personality infects the entire site’s content.
Begin with an appealing introduction. Then, highlight some key features of your product that set it apart from competitors. Finally, provide a visual representation of how the product will improve the customer’s quality of life.
8. Make the most of social media.
Social media sharing options allow customers to share your products with their friends and family, increasing your exposure to a larger audience. You can also include social share buttons for your blog posts and products, as well as live feeds of user-generated content featuring your products.
By incorporating social media into your web design, you are utilizing a tool that your customers are already familiar with and enjoy in order to better connect with them, build trust, and encourage conversions.
9. Boost the trust of your audience
One method for increasing website sales is to increase the trust of people who are interested in your products at each stage of the purchasing process. It means you can boost conversions by double-checking each step and making it more trustworthy.
Customers expect to see accurate and up-to-date information about the product when they visit the product page. As a result, if you include actual social proofs, the product may be accepted more readily. Online reviews are also necessary for online business success. It’s always better to have multiple points of view. In fact, having bad reviews isn’t so bad if you also have some positive ones; they increase people’s trust in you.
10. Keep an Eye on Customer Requirements
Upselling products is a powerful technique that may be efficiently integrated into the design of your site’s product pages. Supplementary products are definitely a wonderful upsell since when you offer that consumers buy items that match their original planned purchase at a discounted price, they are more likely to acquire it.
The significance of well-crafted web design in e-commerce success
The design is the most important part that your customers will interact with when trying to purchase something from your website.
An E-commerce website design that is effective increases conversions and contributes to your total online success. Even if you’re not the most creative person, don’t have an in-house designer, or don’t have a lot of time to devote to your design, you can still create a conversion-optimized webshop design.
Creating an e-commerce site does not have to be expensive, but staying current in the business necessitates practice. Continue to investigate. Keep a watchful check on your progress at all times. Take surveys and use them to learn what works and what doesn’t for your audience. Conversions are not easy; keep in mind that you must work hard and be patient in order to see returns and results.
Summary
These are just a few ideas for increasing e-commerce sales. If you follow the ideas for increasing sales in this article, you will see a considerable boost in your store’s order volume. However, if you want to get even greater outcomes, you should take a more tailored strategy. Customized tactics can be utilized depending on the items or services you provide to potential customers. Despite the fact that it is all about sales, there is a significant difference between selling milk and selling fancy watches.
If you want to expand the scope of your website, we at SacredThemes would be delighted to answer your queries. Contact us now to get a consultation.